Email Subject Line Best Practice for eCommerce

Subject lines can be your first and last impression with a customer or potential customer - make it count!

First the basics…

• Subject lines: 40-50 characters/6-9 words

• Keep it simple and to the point - you’ve got seconds to make that impression

• Use personalisation - your email is 22% more likely to be opened.

• Don't forget your mobile snippets/preview text: 60-90 characters/ 8-10 words

Then get creative…

• Personalise, personalise, personalise. Use the recipient's name. For emails like abandon check-out or back in-stocks, add the actual product in either space for more impact.

• An emoji can get you noticed in a ‘noisy’ inbox. Use just 1 in your subject/snippet line and only if appropriate for the brand or audience being targeted

• Compelling Offer? Tell them about it.

Candice, here’s £20 off

Have this one on us ✌️

Use lists

Our 5 most popular buys this week

Our Top 10 Email Hacks

Our Top 5 Tips for potty training 🚽

Humans are curious - create intrigue 

  Ssssh 🤫 Candice...this ones for you

  How’s it so damn good?

Surprise! For your eyes only 👀

We all know someone who needs this

FOMO or Scarcity

Humans have a deep fear of missing out - email subject lines threatening scarcity (hurry, before it’s too late!) tend to perform well.

Gah! Only 5 left in stock 

Candice, we’re about to sell out 

Use Humour

Laughter is the best medicine and a great way to get your email noticed in a dull inbox. But only use this if you know you’re audience well and fits your brand!

“C’mon, its Friday and you’re killing time anyway…’

“ Dont tell your mum!”

Test and learn! A/B test your subject lines - it's the easiest way to add testing into your email strategy.