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eComm Weekly Round-Up | Quora Ads, TikTok’s Secret Button & Google’s Scrollend | 3 Feb 23
Tris Dyer 01/02/2023 Tris Dyer 01/02/2023

eComm Weekly Round-Up | Quora Ads, TikTok’s Secret Button & Google’s Scrollend | 3 Feb 23

This week Walmart challenges Amazon, Michael Pecanek shares his expertise on Quora Ads and Meta’s Certified Company Program.

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eComm Weekly Round-Up | Facebook ad hacks, high-converting copy frameworks, & Performance Max Experiments | 27 Jan 23
Tris Dyer 27/01/2023 Tris Dyer 27/01/2023

eComm Weekly Round-Up | Facebook ad hacks, high-converting copy frameworks, & Performance Max Experiments | 27 Jan 23

This week read up on Google's Performance Max experiments, Instagram’s Quiet mode, and hacks to get more from your Facebook ads.

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eComm Weekly Round-Up | Updates To Google Analytics 4, Apple Business Connect, & Twitter Apps Banned? | 20 Jan 23
Tris Dyer 17/01/2023 Tris Dyer 17/01/2023

eComm Weekly Round-Up | Updates To Google Analytics 4, Apple Business Connect, & Twitter Apps Banned? | 20 Jan 23

This week enlighten yourself with Instagram’s changes to its navigation tools, improvements to Google Analytics 4 plus, are third party Twitter apps intentionally banned?

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eComm Weekly Round-Up | Meta’s VSR, Netflix Ad Tier & TikTok Teams Up With IMDB | 13 Jan 23
Tris Dyer 11/01/2023 Tris Dyer 11/01/2023

eComm Weekly Round-Up | Meta’s VSR, Netflix Ad Tier & TikTok Teams Up With IMDB | 13 Jan 23

This week we have some big updates such as Google’s phase out of audiences, Netflix ads seemingly doing well plus Meta releasing targeting technology to distribute ads.

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eComm Weekly Round-Up | Youtube Analytics, Facebook Ads & LinkedIn’s Big Ideas | 6 Jan 23
Tris Dyer 05/01/2023 Tris Dyer 05/01/2023

eComm Weekly Round-Up | Youtube Analytics, Facebook Ads & LinkedIn’s Big Ideas | 6 Jan 23

Over the past couple of weeks, YouTube announced a number of updates, Twitter announced adjacency controls and TikTok to become the main advertising platform for agencies

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eComm Weekly Round-Up | Meta’s Ad Costs Declining, TikTok Trends & Long Tweet Mock-ups | 22 Dec 22
Tris Dyer 21/12/2022 Tris Dyer 21/12/2022

eComm Weekly Round-Up | Meta’s Ad Costs Declining, TikTok Trends & Long Tweet Mock-ups | 22 Dec 22

TikTok is helping you to prepare for 2023, my favourite platform LinkedIn hooks us up with their most shared content this year and for the first time in ages… Meta’s CPMs have decreased!! A Christmas miracle for us all

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eComm Weekly Round-Up | Facebook Lead Ads, Microsoft Advertising & Amazon’s Inspire App | 16 December
Tris Dyer 14/12/2022 Tris Dyer 14/12/2022

eComm Weekly Round-Up | Facebook Lead Ads, Microsoft Advertising & Amazon’s Inspire App | 16 December

Meta has released one of the biggest updates to Lead Ads in years, Amazon launches Inspire, plus Microsoft is releasing huge additions to its advertising.

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eComm Weekly Round-Up | Reddit Ads, Twitter’s algorithm and Instagram Email Lists | 9 December 22
Tris Dyer 06/12/2022 Tris Dyer 06/12/2022

eComm Weekly Round-Up | Reddit Ads, Twitter’s algorithm and Instagram Email Lists | 9 December 22

What better way to round off the week by diving into more BFCM numbers, reading up on Reddit ad guides and learning how to create About pages on your website to increase traffic.

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eComm Weekly Round-Up | Facebook Pages, BFCM Records & TikTok’s Algorithm | 2 December 22
Tris Dyer 30/11/2022 Tris Dyer 30/11/2022

eComm Weekly Round-Up | Facebook Pages, BFCM Records & TikTok’s Algorithm | 2 December 22

In this week’s edition Shopify breaks BFCM records, Facebook has updated its Pages for businesses and learn how to nail Google’s Performance Max

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8 Ways To Increase Your Average Order Value
Tris Dyer 29/11/2022 Tris Dyer 29/11/2022

8 Ways To Increase Your Average Order Value

Getting people to buy is only half the battle. Getting them to spend more when they do buy is where the real money is made.

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eComm Weekly Round-Up | TikTok Hooks, Google Shopping Feature & B2B Marketing Guide | 25 November
Tris Dyer 22/11/2022 Tris Dyer 22/11/2022

eComm Weekly Round-Up | TikTok Hooks, Google Shopping Feature & B2B Marketing Guide | 25 November

Learn how to reply to YouTube comments with Shorts, read up on how to improve your Facebook reach plus updates to shopping tools on Google

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The Four Step Model For High-Converting Ad Creative (and how to test it)
Tris Dyer 20/11/2022 Tris Dyer 20/11/2022

The Four Step Model For High-Converting Ad Creative (and how to test it)

We know that in 2022 ad creative is the solution to our performance problems.

Learn exactly how to create with great creative and test it for success!

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eComm Weekly Round-Up | IG In-app Scheduling, Google Forecasting Tools & Twitter’s User Growth | 18 November
Tris Dyer 17/11/2022 Tris Dyer 17/11/2022

eComm Weekly Round-Up | IG In-app Scheduling, Google Forecasting Tools & Twitter’s User Growth | 18 November

I have found an Instagram marketing strategy audit + 10 marketing threads to learn from… Also… Big news… Twitter’s user growth is now at an all-time high!

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Tris Dyer 10/11/2022 Tris Dyer 10/11/2022

eComm Weekly Round-Up | Meta’s Facebook News, Google AI Tools & Whatsapp Community Features | 11 November

In this week’s ecomm news, we discuss traffic loss after post-website migration, Meta announcing new creator monetization tools & listen to Ray Li talk about his business’s success

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Tris Dyer 01/11/2022 Tris Dyer 01/11/2022

eComm Weekly Round-Up | Twitter's Campaign Planner, Facebook Groups & Influencer Marketing | 4 November

Elon Musk bought Twitter, Tiktok’s 17 page holiday marketing guide, and snappy stats on Snapchats unique audience

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Tris Dyer 26/10/2022 Tris Dyer 26/10/2022

eComm Weekly Round-up | Klarna's Creator Features, Apple Ad Placements & The Dark Funnel | 28 October

Break down of Klaviyo’s BFCM Report, Elon Musk to lay off 75% of Twitter staff & a podcast about audio ads.

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eComm Weekly Round-up | TikTok Warehouses, Shopify's Meta Tracking & YouTube Ads | 21 October 22
Tris Dyer 19/10/2022 Tris Dyer 19/10/2022

eComm Weekly Round-up | TikTok Warehouses, Shopify's Meta Tracking & YouTube Ads | 21 October 22

This week we have guides to improve your Reels content, Apple Ads hitting the small screens plus listen to Webtopia’s recent podcast episode

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Tris Dyer 13/10/2022 Tris Dyer 13/10/2022

eComm Weekly Round-up | Meta's Make-A-Video, Instagram's Ad Placements & Google Tagging | 14 October

IG has some new ad placements, Meta’s AI gets even weirder and the thing you never wanted to deal with again, GDPR, is under scrutiny from the Government.

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Tris Dyer 05/10/2022 Tris Dyer 05/10/2022

eComm Weekly Round-up | Meta Pay, Instagram’s Note Feature & Two Amazon Prime Days | 7 October 22

Google transforming into a fully shoppable experience, 14 things that can hurt your site SEO rankings & a free marketing intelligence report

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Tris Dyer 28/09/2022 Tris Dyer 28/09/2022

eComm news Round-Up | TikTok Now, Facebook Algorithms & SEO Webpages | 30 September 22

Instagram’s uninterrupted stories, Podcast of the week with special guest Nora Wolf and different types of webpages every SEO specialist needs to know

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