Children’s Ed-Tech startup Fire Tech had been running Facebook ads in-house and wanted to scale up spend and increase efficiency.
Webtopia increased ROAS by 68% from April - August compared to the previous year, while also ramping up spend by 50%. This represented a 107% increase in sales. Cost per purchase went down by 27%, and the conversion rate on Facebook ad traffic increased by 115%.
Setting up a well organised funnel was key to the success - extending the funnel as well as ensuring fresh, high performing ads were rotated frequently in the retargeting. Rigorously testing ads, creative, copy and audiences allowed us to find the best performers and scale.