Mrs Wordsmith

VC-backed ed-tech startup with goal of becoming the Pixar of children’s learning.


The Challenge

Scale ecommerce sales of Mrs Wordsmith books in the US and UK without exceeding the target cost-per-sale.

The Results

During our first year working with Mrs Wordsmith we drove 25,480 sales via Facebook Ads without exceeding the target cost per acquisition. This was a 400% increase on the previous year and generated over £1.15 million in revenue directly attributed to Facebook ads.

The strategy

Through our system of relentless audience testing, ad format testing, copy testing and creative testing we were able to identify winning ads and audiences that allowed us to continually scale the spend. We tested bid strategies, optimisation goals and left no stone unturned to squeeze better performance from the account. Smart use of retargeting and warm audiences meant every new product launch was a huge success.

What the client said

“I have worked with many Performance Marketers in the past and Jess is hands down the best. She delivers performance (growth) at the right cost per acquisition. This is no easy feat. She is tireless and never stops working until she unlocks the magic formulas. She is also a joy to have around and fits in any culture. Team loves her.”