VC-backed ed-tech startup with goal of becoming the Pixar of children’s learning.
Scale ecommerce sales of Mrs Wordsmith books in the US and UK without exceeding the target cost-per-sale.
During our first year working with Mrs Wordsmith we drove 25,480 sales via Facebook Ads without exceeding the target cost per acquisition. This was a 400% increase on the previous year and generated over £1.15 million in revenue directly attributed to Facebook ads.
Through our system of relentless audience testing, ad format testing, copy testing and creative testing we were able to identify winning ads and audiences that allowed us to continually scale the spend. We tested bid strategies, optimisation goals and left no stone unturned to squeeze better performance from the account. Smart use of retargeting and warm audiences meant every new product launch was a huge success.