VC-backed sustainability fashion startup Thrift+ needed to scale up for their next investment round.
Overhaul their paid advertising to allow them to scale their customer acquisition and lower their cost per acquisition.
We were able to scale the total customer acquisition by 10X, acquiring over 600 new customers consistently every week - while also lowering their average cost per acquisition. This allowed Thrift to hit the numbers it needed and demonstrate traction in the market.
By rapidly testing Google Ads and running Facebook audience and ad copy and creative testing, as well as better use of Facebook custom audiences and lookalikes, we were able to create a traffic system that delivered the results that Thrift needed.