Webtopia x Foreplay:
Creative Trends & Ad Inspiration for Q4
Download instantly now 👇
Ad creative can make or break a campaign, especially during peak season.
In this playbook, created by Webtopia in partnership with Foreplay, we unpack the trends shaping high-performing ads, the creative elements that consistently survive testing, and how to turn inspiration into scroll-stopping, performance-driven campaigns.
What you’ll find inside
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Research that drives performance
Learn how to use creative research to outsmart rising ad costs and build ads that persuade, not just reach.
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Creative trends that convert
From bold hooks to AI voiceovers, discover what’s working across the fastest-growing brands right now.
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Storytelling that actually sells
How UGC, lo-fi, and founder-led videos are evolving into powerful, conversion-focused storytelling tools.
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The future of brand identity
The creative shifts in storytelling and strategy to start testing now to stay ahead in 2026.
Our services
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Fuse scroll-stopping creative with ahead-of-the-curve targeting and optimisation strategies. Achieve sustained results on Facebook, Instagram, Pinterest and TikTok.
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Harness Google’s evolving range of advertising options for ecomm. From Google Shopping to Performance Max, we’ll ensure you stay ahead of the game.
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We build automated email flows and campaigns that generate revenue while you sleep, with tailored support from our creative + copy team and automation specialists.
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Run razor-sharp creatives that cut through the noise—and then keep on refining them based on data insights.
