ABOUT US

Ecommerce growth that puts people first

We are an independent growth agency partnering with founder led and fast growing ecommerce brands. Our work blends creative thinking, performance expertise and a team committed to doing meaningful work with people they believe in.

The evolution of Webtopia

Webtopia began in 2018 as a boutique performance agency helping sustainable Shopify brands grow through thoughtful, creative first marketing. As the industry evolved, so did we. Our focus expanded from channel execution to building full growth systems that support brands through every stage of scale.

2018

First steps into consulting

Tristram started consulting online in a freelance capacity alongside a full-time role. Early work focused on performance and social for growing DTC brands, building hands-on experience across multiple markets.

2019

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Full-time freelancing

Tris left full-time employment to freelance independently. Worked with well-known global brands, including leading home and consumer brands, and previously headed up social within large agency environments. This year marked the shift to working exclusively with direct-to-consumer brands.

2020

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Birth of Dyer Digital

Formally launched Dyer Digital. Began partnering with ambitious ecommerce brands and grew the team to around five people, laying the foundations for a more structured, performance-led agency model.

2023

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Dyer Digital x Webtopia merge

Dyer Digital merged with Webtopia, bringing together shared values, complementary skill sets, and a bigger vision for building long-term growth partnerships with ecommerce brands.

2024

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Team connection and culture

In-person team trips to Athens and Goa strengthened collaboration, culture, and alignment across a growing, globally distributed Webtopia team.

2025

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Expansion and pod model

Acquired Oaks Email Studio to bring email and retention fully in-house. Introduced a pod-based structure designed around being more partner-centric, allowing teams to go deeper with clients and deliver more joined-up growth.

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The start of Webtopia

Webtopia is led by twins Tris and Ben Dyer. Tris brings the long term vision, while both are shaped by a shared curiosity about how brands grow and what it takes to build something that lasts.

Before Webtopia became what it is today, Tris founded Dyer Digital, working hands on with DTC brands across performance, creative and ecommerce growth. In 2023, Dyer Digital merged with Webtopia, bringing together shared values, complementary strengths and a bigger ambition for partner led, long term growth.
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In the early days, we worked closely with founders turning ideas into real businesses. They needed more than execution. They needed a partner who would think alongside them, challenge assumptions and protect what made their brand special.

As ecommerce evolved, so did our role. Today, Webtopia is a global, remote first independent growth agency supporting brands across fashion, beauty, health and wellness, home, jewellery and more. Our work blends creative thinking, data led strategy and performance expertise, grounded in a belief in people and the brands they are building.

Our core values

Partner-Obsession

We treat your brand as if it were our own. Real partnership means clear communication, shared goals and being in your corner when it matters most.

Collaboration

We believe the best work happens together. We keep learning, keep iterating and celebrate the wins as one team.

Integrity

We choose honesty, transparency and accountability, even when it is the harder choice. Good work is built on trust.

Curiosity and Growth

We stay curious, embrace change and constantly learn. When we grow, our clients grow too.

Our team

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Tristram Dyer

CEO & Co-Founder

Ireland

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Ben Dyer

Head of Growth

Ireland

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Christina Bell

Head of Strategy (Growth Lead)

United Kingdom

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Arun Easwaran

Growth Lead

United Kingdom

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Grainne Kealy

Finance Manager

Ireland

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Ana Valentina Diaz

POD Leader

Ireland

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Jay Nickart

POD Leader

Canada

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Ankita Godara

Operations Coordinator

Canada

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Sarthak Babbar

Senior Google Campaign Manager

India

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Lucy Perry

Senior Google Campaign Manager

United Kingdom

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Chad de Freitas

Senior Campaign Manager

Portugal

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Aby Thomas

Paid Social Campaign Manager

United Kingdom

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Amber Mukerker

Paid Social Campaign Manager

United Kingdom

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Paras Jain

Junior Campaign Manager

India

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Julieta Cabrera

Marketing Executive

Argentina

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Lohith Raj

Paid Social Executive

India

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Soumyajit Show

Paid Social Executive & Data Analyst

India

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Lina Sproge

Graphic Designer

France

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Vidhi Sunil Tharad

Paid Social Executive

India

Growing great brands starts with a great team

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"At Webtopia, work feels more like teamwork with people who actually enjoy what they do. The environment is supportive, collaborative, and genuinely fun, which makes a huge difference. You get meaningful work done, share a few laughs, and log off feeling good about the day."

Raj, Paid Social Executive

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"The team here at Webtopia are incredibly supportive and collaborative, making every project enjoyable! Working on paid ads for some amazing clients has been both rewarding and a great way to grow in digital marketing."

Amber, Paid Social Campaign Manager

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"Working at Webtopia has been an exceptionally fulfilling experience. The company fosters a culture of collaboration, innovation, and continuous development. It’s truly motivating to be part of a team committed to excellence while maintaining a positive, inclusive work environment."

Show, Paid Social Executive

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"Since joining Webtopia, I’ve always felt comfortable speaking up and sharing ideas. Everyone on the team is genuinely supportive and willing to help share the load. There’s no sense of competition or judgement, just a real feeling of being part of a team."

Julieta, Marketing Executive

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"Whether it's helping a teammate, learning from each other or making sure no one feels left behind, we truly achieve more when we work together. It's what makes Webtopia such a great place to be."

Paras, Junior Campaign Manager

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"Working at Webtopia means real ownership, real trust, and real impact. You are encouraged to think deeply, challenge assumptions, and build work you are proud of."

Arun, Head of Search

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“Webtopia has been an amazing place to work, largely due to the support from sr leadership. They truly care about their people and offer real flexibility. When I moved from India to Canada for my MBA, the team supported me with part-time work so I could focus on my studies. I’ve also had many opportunities to grow and take on more responsibility as the company grows.”

Ankita, Operations Cooridnator

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Grainne, Finance Manager

What working together looks like

We treat every brand we work with as a true partner. From day one we build a shared space for collaboration. Project boards. Slack channels. Weekly calls. Strategic sessions that go beyond surface level reporting. These are not checkboxes for us. They are the foundations of trust.

We work with clarity, communicate openly and keep decisions focused on long term, meaningful growth. The goal is simple. To make your brand feel supported, understood and set up for real success.

BOOK A CALL

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Coffee, honey, jam, and crackers with butter and spread on a cloth napkin on a wooden table, promoting skipping bakery queues to reduce food waste.

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Black high heel shoe with ankle strap on a beige background, advertising pre-order for chic, customizable, comfortable heels.

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Seed Eco Sponge ad highlighting that typical household sponges take hundreds of years to decompose, while Seed sponges can be composted easily, shown with a small compost pile in a Seed sponge on a bright green background.

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Orange and navy Cambridge Satchel bags with oranges and blueberries, featuring a Vogue quote praising the heritage bag label.

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Black high heel sandal with ankle strap by Antonia Saint New York against a beige background with text about feminist genius designing a comfortable chic high heel.

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Built by people, not just performance

A glimpse into the people, moments, and culture behind Webtopia.

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Turn your ad spend into real growth.

At Webtopia, we don’t just run ads. We build scalable growth systems designed for ambitious DTC brands. By combining performance marketing, creative strategy, and data-backed execution, we help founders scale without sacrificing profitability. Our clients see an average 6X blended ROAS every month, because great brands deserve more than short-term wins.

Book your call today and let’s build your next growth chapter together.