Taking on new partners for Q2 2026
CASE STUDIESWebtopia case studies

Duffield Lane | Growing email revenue by 163%

Duffield Lane | Growing email revenue by 163%

Duffield Lane partnered with Webtopia to strengthen their email marketing strategy and increase revenue from lifecycle flows. By optimising welcome and post-purchase sequences, improving engagement and refining offers, we drove a 163% increase in monthly revenue from email flows and an 81% rise in orders attributed to email.

Duffield Lane

Duffield Lane aimed to enhance revenue from email marketing and optimize customer engagement through email flows.

Designing Success

Timeline:

October 2023 to December 2023 vs January 2024 to February 2024

Strategy:

Welcome Flow Optimization

  • Sequential emails designed to welcome subscribers, share brand story, highlight social presence, build trust with reviews, and create urgency with discount code expiry.

Post-Purchase Flow Enhancement:

  • Tailored for first-time and repeat customers.
  • Included thank you messages, introduction to loyalty program, discount offers, and personalized product recommendations.

The Results

  • Monthly Revenue Growth: Revenue from email flows increased by 163% 
  • Forecasted Revenue Increase: Yearly revenue from email flows forecasted to rise by 76%. 
  • Improved Customer Engagement: Unique placed orders from email flows increased by 81%. 
  • Enhanced Click-Through Rate: Click-through rate of email flows increased by 31%, 
  • Increased Forms Submit Rate: Forms submit rate rose by 55%, indicating better interaction and interest.

A look into our creative portfolio

SEE ALL
Tiktok iconTiktok icon
Woman in a red dress posing against a red background with Baukjen brand and UN Global Climate Action Award Winner text.
Comparison chart of custom apparel between Clifton Custom Screenprinting and other custom companies showing an orange and blue Clifton shirt with benefits listed and a plain gray shirt with limitations.
Person wearing a beige hoodie with a black graphic and the text 'RELEASE THE MONKS' on the back, paired with green cargo pants.
Black high heel sandal with ankle strap by Antonia Saint New York against a beige background with text about feminist genius designing a comfortable chic high heel.
Orange and navy Cambridge Satchel bags with oranges and blueberries, featuring a Vogue quote praising the heritage bag label.
Coffee, honey, jam, and crackers with butter and spread on a cloth napkin on a wooden table, promoting skipping bakery queues to reduce food waste.
Basket of assorted freshly baked breads on stone steps with text promoting skipping the bakery queue and reducing food waste.
Seed Eco Sponge ad highlighting that typical household sponges take hundreds of years to decompose, while Seed sponges can be composted easily, shown with a small compost pile in a Seed sponge on a bright green background.
A green medicine bottle labeled ‘GLP-1 – Fella’ placed on a reflective surface, with text beside it saying ‘Don’t wait months (or years) for GLP-1 meds. Access them now with Fella.’ and a yellow ‘Get Started’ button
Top view of plates with bagels and fruit next to teas with text promoting rescued breads delivered to your door and a call to subscribe.
Woman wearing an orange, blue, and white patterned sleeveless maxi dress standing outdoors with green foliage background, showing front, side, and back views.
Conversation bubbles discussing GLP-1 meds helping bigger guys lose 22.5% of their weight, highlighting no waitlist with Fella, and a Get Started Now button with the Fella logo.

Turn your ad spend into real growth.

At Webtopia, we don’t just run ads. We build scalable growth systems designed for ambitious DTC brands. By combining performance marketing, creative strategy, and data-backed execution, we help founders scale without sacrificing profitability. Our clients see an average 6X blended ROAS every month, because great brands deserve more than short-term wins.

Book your call today and let’s build your next growth chapter together.

Prefer to talk first?

GET IN TOUCH