ECOMMERCE PAID MEDIA AGENCY
Growth driven by insight, not instinct.
Paid media should scale your brand predictably, profitably and with intention. Webtopia is an ecommerce paid media agency working with founder-led DTC brands across the UK and US, running Google Ads, Meta ads, TikTok, Amazon and paid search against the metrics that decide profit: CAC, MER and new customer growth.
What we do
We help high-growth ecommerce brands scale profitably through creative-led, data-driven media. Webtopia works as both a Meta ads agency and a Google Ads agency, which means the two channels are planned together rather than bid against each other, alongside TikTok, Pinterest and Amazon.
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What our clients say
“Honestly, they have just been a great partner to us. While we did do digital advertising before we worked with Webtopia, we were hitting some roadblocks. I would say specifically, our digital ads weren't keeping up with the results from email and SMS and then once we started with them and they got to know us, we have been able to scale. And it's really, really exciting and fun and has made a giant impact on the business. They really are an extension of our organisation.”
Jane, CEO & Founder
Jane Win Jewelry
“I couldn't recommend them more. They have transformed my digital marketing for Loopster and had a direct impact on increasing my revenue. They are straight talking, great value and effective. If you are a small business or a start up these are the people for you!”
Jane, Founder
Loopster
“The Webtopia team came highly recommended to me through my networks, and I can understand why. They're just really lovely people to work with, they're super responsive and they come up with some great ideas. They started by doing a workshop with us where they got to grips with our brand and really understood our audiences so that they could go away, and put together a strategy and begin executing. As a result of working with Webtopia, we've seen a 10 times the amount of increase in sales for Beached, which is a fab result, and we've also had 9 times the amount of return on advertising spend. So really, really delighted with the results and beyond them being beyond Webtopia being great at what they do, they're just brilliant people to work with, so I couldn't recommend them highly enough.”
Meg, Founder
Beached
“I've been working with the team at Webtopia for nearly a year now. We decided to do some ads, and the success was instant. Over the last six months since we've been doing it, the conversion rate is 4.5%. Our return on ad spend is 13 times, and it's easily taken my company from a five-figure company to a very comfortable six-figure company. It gives me the confidence now to grow the company and to order stock and progress the product line with a lot of confidence. I completely trust the team. And not only do they do a weekly report for me, they also jump in the middle of the week, as and when it's needed, they know exactly what's happening, and their response time is really quick, so I would definitely recommend them.”
Susie, CEO & Founder
Totter and Tumble
“I've been working with Webtopia for around a year now, and I genuinely wouldn't hesitate for a heartbeat to recommend them. They took so much time to really get under the skin of my brand, to understand all the nuances and to understand the kind of people and customers that I'm really needing to target through my Facebook and Instagram advertising, and the results really speak for themselves. They're very proactive, they're always coming to me with ideas on how to maximise both the top, middle and bottom of our funnel, all of which are being continuously sort of tweaked and improved upon in terms of results, and then creatively, they really get it, they really are knowing what's working and doing more and more of that to generate an incredible return, so I highly recommend them.”
Jen, Founder & CEO
Etta Loves
Numbers that speak for themselves
+7.4%
ROAS uplift overall
38%
uplift in ROAS on Meta
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53%
increase in Gross Sales
+700%
increase in creative output
1810%
Shopify revenue growth
30%
reduction in CAC
+56%
YoY revenue growth
The channels we run
Every channel is planned against the same commercial picture, so budget moves to where it wins new customers rather than to where the dashboard looks best.
Meta ads
Advantage+ and Andromeda-era account structures, broad and signal-based targeting, and creative built for the feed. Meta is where most founder-led brands find their first scale, and where creative fatigue costs the most.
Google Ads and Shopping
Demand capture and demand creation in one plan. Search, Shopping feed optimisation and Performance Max aligned so paid search stops taking credit for demand Meta created.
TikTok and TikTok Shop
Native-first creative, trend adaptation and TikTok Shop, run for incremental new customers rather than cheap clicks.
Amazon and retail media
Amazon Ads, Criteo and retail media planned against blended MER, so marketplace spend adds to the business instead of moving revenue around.
Idea Ads and Premier Spotlight, used to reach shoppers in the gifting and discovery window, well before they start searching.
YouTube
Video across Shorts and in-stream, used where it genuinely extends reach beyond Meta rather than serving the same audience twice.
Frequently asked questions
Do you work as a Google Ads agency as well as a Meta ads agency?
Yes. Most of our clients run both, and we plan them as one budget. Meta usually creates the demand and Google captures it, so judging either channel on its own ROAS hides what is actually driving new customers. We report on blended MER and CAC across the whole account.
Which paid media channels do you manage?
Meta, Google Ads and Shopping, Performance Max, TikTok and TikTok Shop, Amazon Ads, Pinterest, YouTube and Bing. We start with the two or three that fit your margins and audience, then add channels when the data supports it.
Do you work with ecommerce brands in the US as well as the UK?
Yes. Webtopia is based in London and runs paid media for founder-led ecommerce brands across both the UK and US, including brands trading in both markets.
What kind of results should we realistically expect?
We focus on improving MER, lowering CAC, and increasing new customer growth, not just platform ROAS. Most brands we partner with see performance start to stabilise within the first 4-8 weeks, and stronger scale across the next 90 days as the system learns.
Do you create the ad creative or do we need to provide it?
We handle strategy and creative. We work with your existing brand assets and then build new creative concepts, angles, hooks, and placements that are designed for performance. Our creative process is built on learning loops so performance improves over time.
How do you decide where to spend and scale budget?
We look at your business holistically. Budgets are allocated based on CAC efficiency, contribution to MER, audience saturation levels, and demand signals - not just “which channel has the best ROAS” on a dashboard.
Are we locked into a long contract?
No. Growth needs to earn trust. We typically start with a 3 month partnership period to build momentum, gather learning, and prove value. After that, we work month-to-month.
What makes Webtopia different from other paid media agencies?
We don’t optimise in isolation and we don’t chase surface-level wins. We run paid media with a creative-first testing framework and clear commercial focus - measured against the metrics you care about: MER, CAC, LTV, and new customer scale. We show up as partners, not vendors.
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Join thousands of founders and marketers scaling smarter with Webtopia.
Turn your ad spend into real growth.
At Webtopia, we don’t just run ads. We build scalable growth systems designed for ambitious DTC brands. By combining performance marketing, creative strategy, and data-backed execution, we help founders scale without sacrificing profitability. Our clients see an average 6X blended ROAS every month, because great brands deserve more than short-term wins.
Book your call today and let’s build your next growth chapter together.
