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Mamamade | Reducing Customer Acquisition Cost by 30%

Mamamade | Reducing Customer Acquisition Cost by 30%

Mamamade is a baby and toddler meal delivery brand helping parents serve nutritious food without the stress. Since 2022, Webtopia has partnered with the team to manage and scale Meta and Google ads. By refining the target customer and launching new creative, CAC dropped by 30 percent in one month, creating the foundation for sustainable growth.

A Match (Mama)Made in Marketing

Mamamade is a baby and toddler mealtime delivery service that uses 100% organic ingredients that are free from the big-8 allergens.  

They do the heavy lifting, chopping and cooking so parents can have nutritious, delicious food, ready in minutes. 

What Mamamade stands for has always been clear: to share the load and the love. They recognise that when it comes to nutrition, wellbeing and parenting, there's no one-size-fits-all. 

Webtopia have been Mamamade’s advertising partners since the beginning of 2022 and manage both their Meta and Google ads.  

Our team works closely with theirs to produce the creative assets needed and implement changes. We also check in regularly with creative and data reviews. 

Cooking Up Success

Webtopia worked with Mamamade to revise their customer persona and systematically test new Meta ads targeted to this audience.  

We set a goal of reducing the Customer Acquisition Cost (CAC) to £20 while we were in this testing phase. From there, the strategy was to scale.  

Our team focused on four things to achieve this:  

‣ Making ‘TikTok style’ organic ad creative that was inclusive, relatable and engaging to our target audience.  

‣ Deeply understanding the customer so our marketing speaks to the pain points of working parents (like time and money saving). 

‣ Testing new creative hooks based on psychology and data. 

‣ Improving site CRO.  

The Results

In the space of one month and shortly after launching this new campaign, we reduced the CAC by a whopping 30% from £30 to £21. From there, we scale!

A look into our creative portfolio

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Woman in a red dress posing against a red background with Baukjen brand and UN Global Climate Action Award Winner text.
Comparison chart of custom apparel between Clifton Custom Screenprinting and other custom companies showing an orange and blue Clifton shirt with benefits listed and a plain gray shirt with limitations.
Person wearing a beige hoodie with a black graphic and the text 'RELEASE THE MONKS' on the back, paired with green cargo pants.
Black high heel sandal with ankle strap by Antonia Saint New York against a beige background with text about feminist genius designing a comfortable chic high heel.
Orange and navy Cambridge Satchel bags with oranges and blueberries, featuring a Vogue quote praising the heritage bag label.
Coffee, honey, jam, and crackers with butter and spread on a cloth napkin on a wooden table, promoting skipping bakery queues to reduce food waste.
Basket of assorted freshly baked breads on stone steps with text promoting skipping the bakery queue and reducing food waste.
Seed Eco Sponge ad highlighting that typical household sponges take hundreds of years to decompose, while Seed sponges can be composted easily, shown with a small compost pile in a Seed sponge on a bright green background.
A green medicine bottle labeled ‘GLP-1 – Fella’ placed on a reflective surface, with text beside it saying ‘Don’t wait months (or years) for GLP-1 meds. Access them now with Fella.’ and a yellow ‘Get Started’ button
Top view of plates with bagels and fruit next to teas with text promoting rescued breads delivered to your door and a call to subscribe.
Woman wearing an orange, blue, and white patterned sleeveless maxi dress standing outdoors with green foliage background, showing front, side, and back views.
Conversation bubbles discussing GLP-1 meds helping bigger guys lose 22.5% of their weight, highlighting no waitlist with Fella, and a Get Started Now button with the Fella logo.

Turn your ad spend into real growth.

At Webtopia, we don’t just run ads. We build scalable growth systems designed for ambitious DTC brands. By combining performance marketing, creative strategy, and data-backed execution, we help founders scale without sacrificing profitability. Our clients see an average 6X blended ROAS every month, because great brands deserve more than short-term wins.

Book your call today and let’s build your next growth chapter together.

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