OLIPHANT is a contemporary women’s ready-to-wear brand. Inspired by love of travel, color, and nomadic upbringing, OLIPHANT’s aesthetic and signature styles are an amalgamation of effortless beauty and sophistication. The brand is known for its clever color combinations and playful prints that evoke a sense of whimsy and adventure

Webtopia have been Mamamade’s advertising partners since the beginning of 2022 and manages both their Meta and Google ads.

Our team works closely with theirs to produce the creative assets needed and implement changes. We also check in regularly with creative and data reviews.

Oliphant, an Ecommerce brand, transitioned into paid advertising to augment their existing organic sales strategy. This case study outlines the key details of their successful endeavor.

Initial Investment and Testing Phase:

In March 2022, Oliphant allocated a small budget to their advertising account for their inaugural paid advertising campaign.

Data-Driven Approach:

Webtopia conducted data analysis to understand customer behavior.

The average conversion time from click to purchase was 7 days.

LTV and Return Analysis:

Webtopia analyzed customer lifetime value (LTV), return customer rates, and return products.

These insights enabled precise budget allocation by identifying the breakeven point and profit margins.

Strategic Implementation:

Webtopia employed various advertising strategies on platforms like Meta and Google, including Cost Caps, Bid Caps, PMax, Advantage + Shopping, and Website and Shop campaigns.

Creative Alignment:

Creative elements were tailored to customer preferences and LTV data to boost conversion rates.

Continuous Growth:

In April 2023, Oliphant escalated their advertising budget considerably due to the good results they were achieving.

Oliphant achieved an extraordinary 1810% increase in Shopify revenue within one year.

Webtopia data-driven approach led to a 37% increase in the conversion rate on their website.

The Average Order Value (AOV) witnessed a substantial 25% improvement.