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CASE STUDIESWebtopia case studies

Oliphant | Leveraging data-driven paid advertising for exponential growth

Oliphant | Leveraging data-driven paid advertising for exponential growth

Oliphant partnered with Webtopia to introduce a data-driven paid media strategy across Meta and Google. By analysing customer behaviour, LTV and conversion patterns, we optimised budgets, creative and bidding strategies to scale efficiently, driving an extraordinary 1810% increase in Shopify revenue in just one year.
Oliphant | Leveraging Data-Driven Paid Advertising for Exponential Growth

Oliphant Dresses

OLIPHANT is a contemporary women’s ready-to-wear brand. Inspired by love of travel, color, and nomadic upbringing, OLIPHANT’s aesthetic and signature styles are an amalgamation of effortless beauty and sophistication. The brand is known for its clever color combinations and playful prints that evoke a sense of whimsy and adventure

Webtopia has been Oliphant's advertising partners since the beginning of 2022 and manages both their Meta and Google ads.

Our team works closely with theirs to produce the creative assets needed and implement changes. We also check in regularly with creative and data reviews.

Designing Success

Oliphant, an Ecommerce brand, transitioned into paid advertising to augment their existing organic sales strategy. This case study outlines the key details of their successful endeavor.

Initial Investment and Testing Phase:

In March 2022, Oliphant allocated  a small budget to their advertising account for their inaugural paid advertising campaign.

Data-Driven Approach:

Webtopia conducted data analysis to understand customer behavior.

The average conversion time from click to purchase was 7 days.

LTV and Return Analysis:

Webtopia analyzed customer lifetime value (LTV), return customer rates, and return products.

These insights enabled precise budget allocation by identifying the breakeven point and profit margins.

Strategic Implementation:

Webtopia employed various advertising strategies on platforms like Meta and Google, including Cost Caps, Bid Caps, PMax, Advantage + Shopping, and Website and Shop campaigns.

Creative Alignment: 

Creative elements were tailored to customer preferences and LTV data to boost conversion rates.

Continuous Growth:

In April 2023, Oliphant escalated their advertising budget considerably due to the good results they were achieving.  

The Results

  • Oliphant achieved an extraordinary 1810% increase in Shopify revenue within one year.
  • Webtopia data-driven approach led to a 37% increase in the conversion rate on their website.
  • The Average Order Value (AOV) witnessed a substantial 25% improvement.

A look into our creative portfolio

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Woman in a red dress posing against a red background with Baukjen brand and UN Global Climate Action Award Winner text.
Comparison chart of custom apparel between Clifton Custom Screenprinting and other custom companies showing an orange and blue Clifton shirt with benefits listed and a plain gray shirt with limitations.
Person wearing a beige hoodie with a black graphic and the text 'RELEASE THE MONKS' on the back, paired with green cargo pants.
Black high heel sandal with ankle strap by Antonia Saint New York against a beige background with text about feminist genius designing a comfortable chic high heel.
Orange and navy Cambridge Satchel bags with oranges and blueberries, featuring a Vogue quote praising the heritage bag label.
Coffee, honey, jam, and crackers with butter and spread on a cloth napkin on a wooden table, promoting skipping bakery queues to reduce food waste.
Basket of assorted freshly baked breads on stone steps with text promoting skipping the bakery queue and reducing food waste.
Seed Eco Sponge ad highlighting that typical household sponges take hundreds of years to decompose, while Seed sponges can be composted easily, shown with a small compost pile in a Seed sponge on a bright green background.
A green medicine bottle labeled ‘GLP-1 – Fella’ placed on a reflective surface, with text beside it saying ‘Don’t wait months (or years) for GLP-1 meds. Access them now with Fella.’ and a yellow ‘Get Started’ button
Top view of plates with bagels and fruit next to teas with text promoting rescued breads delivered to your door and a call to subscribe.
Woman wearing an orange, blue, and white patterned sleeveless maxi dress standing outdoors with green foliage background, showing front, side, and back views.
Conversation bubbles discussing GLP-1 meds helping bigger guys lose 22.5% of their weight, highlighting no waitlist with Fella, and a Get Started Now button with the Fella logo.

Turn your ad spend into real growth.

At Webtopia, we don’t just run ads. We build scalable growth systems designed for ambitious DTC brands. By combining performance marketing, creative strategy, and data-backed execution, we help founders scale without sacrificing profitability. Our clients see an average 6X blended ROAS every month, because great brands deserve more than short-term wins.

Book your call today and let’s build your next growth chapter together.

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