PLAYBOOK
Webtopia's Acquisition & Retention Health Check Tool | Free Growth Diagnostic Audit
Most DTC brands know something is off with their growth but cannot pinpoint where. This free interactive scorecard diagnoses your funnel in 10 minutes flat.
Select your responses from simple dropdowns across 14 statements covering paid media, conversion, channel mix, email, repeat purchase, and customer data. The tool scores each area automatically and tells you exactly whether your problem is acquisition, retention, or both.
No generic advice. Just a clear, honest and personalised read on where your funnel is leaking money. Built from what we see across real accounts at Webtopia and Oaks.
Download instantly now!
Download instantly now 👇
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What you’ll find inside
🎯
Paid media efficiency score
Find out whether your Meta and Google strategy is working as hard as it should be, or quietly bleeding budget you cannot see.
💡
Funnel and conversion check
See if your landing pages, AOV, and attribution are converting paid traffic or letting it leak straight through the cracks.
🧩
Channel concentration risk
Discover how exposed you are to a single platform and whether your acquisition mix is protecting or threatening your pipeline.
📩
Email and lifecycle audit
Score your automated flows, segmentation, and owned channel revenue against the benchmarks that actually matter for DTC.
🔄
Repeat purchase reality check
Find out if your retention systems are turning one-time buyers into repeat customers, or if you are paying to acquire them twice.
📊
Customer data and experience
See whether your data is unified and actionable, or fragmented and costing you decisions you do not even know you are missing.
⚖️
Acquisition vs retention balance
The tool compares both sides and tells you exactly which one is the bottleneck, so you stop guessing and start fixing.
📋
Prioritised action plan
Get a ranked list of what to fix first based on your scores, with specific next steps for each area of your funnel.
Don’t just take our word for it
“Our campaign managers feel like part of the Remy team. We were never in any doubt, from the first call, that Webtopia would be invested partners.”
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“The team at Webtopia is always consistent and detailed. Our account is treated with great attention to detail and the team is very personally involved in our success.”
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“The team are easy to talk to and always share insights proactively… We took the leap and have definitely seen the benefits of making data-informed decisions which has been key for us. If anyone asked me for an agency recommendation, I would always say Webtopia!”
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"I genuinely wouldn't hesitate for a heartbeat to recommend them. They took so much time to really get under the skin of my brand and to understand the kind of customers that I'm really needing to target through my advertising, and the results really speak for themselves."
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“Honestly, they have just been a great partner to us. Once we started with them and they got to know us, we have been able to scale. And it's really, really exciting and fun and has made a giant impact on the business. They really are an extension of our organisation.”
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“I couldn't recommend them more. They have transformed my digital marketing and had a direct impact on increasing my revenue. They are straight talking, great value and effective. If you are a small business or a start up these are the people for you!”
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“I’ve had three agencies over the last year and the difference is like night and day… Everything is fantastic: communication, support, the team knows my needs and my business.”
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More playbooks for your read
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Turn your ad spend into real growth.
At Webtopia, we don’t just run ads. We build scalable growth systems designed for ambitious DTC brands. By combining performance marketing, creative strategy, and data-backed execution, we help founders scale without sacrificing profitability. Our clients see an average 6X blended ROAS every month, because great brands deserve more than short-term wins.
Book your call today and let’s build your next growth chapter together.
