PLAYBOOK
The Founder's Profit Stack | DTC Playbook + Dashboard
Your platform reports show ROAS in the green. Your bank account tells a different story. The Founder's Profit Stack is the framework that finds the gap. Two assets, one download.
The Founder's Profit Playbook teaches the seven metrics every DTC founder at $5M to $20M should read every week.
The Founder's Profit Dashboard lets you plug in your last 90 days and traffic-light each one against the benchmarks Webtopia and Oaks pulled from real account data.
Read the playbook over a coffee. Run your numbers in fifteen minutes. Walk away knowing the one lever to pull this week.
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What you’ll find inside
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The seven metric framework, in plain English
The Founder's Profit Playbook walks through the seven metrics every DTC founder at $5M to $20M should read every week. The numbers your platform reports do not show you.
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Contribution margin, layered out
See the four hidden cost layers that collapse your real margin, with a worked example at $100 AOV that ends in a punchline most founders never see.
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MER, payback and DIO
The three metrics agencies do not lead with because they make channel level numbers look smaller. Read why each matters and what healthy looks like by category.
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The one page summary
Every metric, definition, healthy range and weekly action on a single printable page. Designed to live above your desk.
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Traffic-light verdict on all seven
Plug in your numbers and the Founder's Profit Dashboard traffic-lights each metric against the benchmarks. Thirteen inputs, seven outputs, fifteen minutes.
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New Customer CAC, calculated for you
See the gap between blended CAC and nCAC instantly, and find out whether your team has been reporting the flattering number.
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Email %, MER and DIO in one view
The metrics most marketing teams never look at together, returned side by side, adjusted to your category and revenue tier.
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Action plan with priority levers
The action plan tab reads your traffic lights and names which two metrics to pull this week, with specific next steps for each.
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More playbooks for your read
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Turn your ad spend into real growth.
At Webtopia, we don’t just run ads. We build scalable growth systems designed for ambitious DTC brands. By combining performance marketing, creative strategy, and data-backed execution, we help founders scale without sacrificing profitability. Our clients see an average 6X blended ROAS every month, because great brands deserve more than short-term wins.
Book your call today and let’s build your next growth chapter together.
