PLAYBOOK
Measure what matters: The ultimate KPI Guide & Templates
Tracking the wrong KPIs can cost your business time, money, and growth. This free KPI guide helps you identify the right metrics, optimise performance and make data-driven decisions. Plan smarter, act faster!
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What you’ll find inside
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KPI foundations & best practices
Learn what makes a KPI effective and how to avoid common tracking mistakes.
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Customisable KPI scorecards
Plug-and-play templates for instant tracking and performance analysis.
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The most important KPIs by business type
Discover the key performance metrics that actually drive results in your industry.
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The KPI optimisation cycle
A step-by-step framework for refining and improving your KPIs over time.
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KPI reporting guide
Learn how to present your KPI data in a way that drives strategic decisions.
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KPI pitfalls: what NOT to do
Spot and fix the most common KPI tracking errors.
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At Webtopia, we don’t just run ads. We build scalable growth systems designed for ambitious DTC brands. By combining performance marketing, creative strategy, and data-backed execution, we help founders scale without sacrificing profitability. Our clients see an average 6X blended ROAS every month, because great brands deserve more than short-term wins.
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