PLAYBOOK
The Creative Testing System | Webtopia Playbook for DTC founders
Most DTC brands at $5M to $30M are trying to fix creative performance by making more ads. The real problem sits in the system that judges them.
This is the system Webtopia uses across our creative clients to ship 30+ variants a month, declare winners with confidence, and kill losers fast. Four pillars: briefing, scoring, kill criteria, and feedback loop.
Built from real account data across health, fashion and clothing brands where this system took production from 5 ads a month to 40+ while improving CPA at the same time.
Frameworks you can apply this week. Plus where Webtopia goes deeper when you want the whole system running across your account.
Download instantly now 👇
Download instantly now 👇
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What you’ll find inside
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Why more ads is not the answer
See the five workflow failures that are quietly killing your testing velocity, even if your creative team is doing good work.
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The four pillars of the system
Briefing framework, scoring discipline, kill criteria and feedback loop. Adopt one this week. Run all four to compound.
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The brief framework
Six fields that turn ideas into design-ready briefs. Concept, hypothesis, angle, copy, designer notes, format. Steal it this week.
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The scorecard for declaring winners
CTR, CVR and CPA, in the right order, with the spend threshold that has to hit before you scale anything.
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The kill criteria
The five rules we use to kill losing ads fast, without ego or guesswork. Every kill becomes a learning log entry.
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Where Webtopia goes deeper
How the four pillars compound when a connected pod runs them end-to-end across your account, week after week.
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Humans hold the line
Speed comes from tools. Quality comes from people. The team has the final say on every output, always.
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Real results from real brands
+1810% Shopify revenue. 5 to 40 ads a month. +67% new customers. The proof that this system moves output and performance together.
Don’t just take our word for it
“Our campaign managers feel like part of the Remy team. We were never in any doubt, from the first call, that Webtopia would be invested partners.”
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“The team at Webtopia is always consistent and detailed. Our account is treated with great attention to detail and the team is very personally involved in our success.”
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“The team are easy to talk to and always share insights proactively… We took the leap and have definitely seen the benefits of making data-informed decisions which has been key for us. If anyone asked me for an agency recommendation, I would always say Webtopia!”
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"I genuinely wouldn't hesitate for a heartbeat to recommend them. They took so much time to really get under the skin of my brand and to understand the kind of customers that I'm really needing to target through my advertising, and the results really speak for themselves."
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“Honestly, they have just been a great partner to us. Once we started with them and they got to know us, we have been able to scale. And it's really, really exciting and fun and has made a giant impact on the business. They really are an extension of our organisation.”
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“I couldn't recommend them more. They have transformed my digital marketing and had a direct impact on increasing my revenue. They are straight talking, great value and effective. If you are a small business or a start up these are the people for you!”
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“I’ve had three agencies over the last year and the difference is like night and day… Everything is fantastic: communication, support, the team knows my needs and my business.”
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More playbooks for your read
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Turn your ad spend into real growth.
At Webtopia, we don’t just run ads. We build scalable growth systems designed for ambitious DTC brands. By combining performance marketing, creative strategy, and data-backed execution, we help founders scale without sacrificing profitability. Our clients see an average 6X blended ROAS every month, because great brands deserve more than short-term wins.
Book your call today and let’s build your next growth chapter together.
