WEBINAR
Drive More Sales Using Partnership Ads | Webtopia x Keep Optimising Podcast
In episode 307 of Keep Optimising, Webtopia's Head of Strategy Christina Bell sits down with Chloe Thomas to unpack Meta partnership ads: what they are, why they tend to outperform polished brand creative, and how to test them properly. If your creator campaigns feel hit and miss, this conversation shows you how to build a testing system that holds up when competition gets more expensive.
Partnership ads blend brand and creator voices, so people connect with people rather than logos.
Guide your creators instead of scripting them. Genuine storytelling beats a rigid script every time.
Test a mix of creators and campaign goals over several months, with a budget that gives you real learning.
Know your customer deeply, and remember your own team and founders can be your most authentic creators.
What you’ll find inside
✅
What partnership ads actually are
Christina explains how partnership ads blend your brand voice with a creator's own, so the message lands as trust rather than another logo in the feed.
✅
Why testing beats chasing quick wins
Partnership ads are not a one creator experiment. Test several creators, hooks and angles over a few months so Meta gets enough data to optimise.
✅
Know your customer before you spend
Strong performance starts with customer understanding, not bigger budgets. Knowing who buys and why shapes your creators, messaging and hooks.
✅
✅
✅
Don’t miss the next one and stay ahead in ecommerce with our weekly insights.
Join 2,000+ marketers getting weekly growth insights and get future webinars + free playbooks straight to your inbox
Turn your ad spend into real growth.
At Webtopia, we don’t just run ads. We build scalable growth systems designed for ambitious DTC brands. By combining performance marketing, creative strategy, and data-backed execution, we help founders scale without sacrificing profitability. Our clients see an average 6X blended ROAS every month, because great brands deserve more than short-term wins.
Book your call today and let’s build your next growth chapter together.