Baukjen are champions of slow fashion and create timeless, carefully crafted clothes that empower women. As one of the highest scoring B Corps in fashion, their mission is to put people and the planet at the heart of everything that they do.

Baukjen are committed to driving lasting positive change in the fashion industry with sustainable practices and an ethical supply chain. As an agency that works with sustainable brands, Baukjen has been a perfect match client.

Our team is proud of the great trust and partnership we’ve created and the strong collaboration toward our mutual goals.

The highest priority goal for our Facebook advertising was scaling the brand internationally. Alongside that we identified and scaled high-converting creative with numerous strategy tests implemented during the campaigns.

We focused on three core differences to achieve the results:

● Extensive creative-testing to identify unique, thumb-stopping creative that emphasised not just the look of the clothes but the mission behind them.

● A detailed audience strategy with clearly defined target personas unique to each market that we attracted with creative and audience targeting.

● Exploiting the dynamic creative opportunities to drive even higher results.

Between Q2 and Q4 2022, the Webtopia team scaled Baukjen’s tracked revenue by 244% in the UK, US and Europe taking the brand to 6 figure monthly spend and multiple-six-figure tracked revenue. We continued to maintain a profitable ROAS and achieve the target KPIs during this aggressive scaling campaign.