PLAYBOOK
Webtopia x Pinterest: Turning Inspiration into Conversions in Q4
Pinterest is where shoppers plan their Black Friday and holiday purchases weeks in advance. This playbook shows how ecommerce brands can leverage Pinterest’s unique strengths to drive both discovery and conversions during the busiest shopping season.
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What you’ll find inside
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Consumer shifts for Q4 2025
Why shoppers are planning earlier, creating wishlists, and researching more before they buy.
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Winning strategies & formats
The ad setups, creative approaches, and formats that move users from inspiration to purchase.
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Small brands vs. Big players
How agile brands can compete head-to-head with giants on Pinterest this holiday season.
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Common mistakes to avoid
Where most brands go wrong, and how to shift strategy for maximum impact.
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