PLAYBOOK
The Ecommerce Profitability Calculator
Most DTC brands do not know if they are scaling profit or scaling loss.
This free calculator, built with StoreHero, gives you a simple, structured way to understand your unit economics in minutes.
No complicated finance models. No messy spreadsheets. Just:
Step 1 - Enter your numbers
Step 2 - See if you’re actually profitable
Download instantly now.
Download instantly now 👇
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What you’ll find inside
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Instant Profit Check
Enter your Shopify numbers and instantly see your true contribution per order, break-even CAC, and whether you’re scaling profitably or not.
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Automated Calculations
Only fill in the yellow cells. Everything else calculates automatically, including margins, blended CAC, and contribution.
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First Order Profitability Clarity
Understand if your first order makes money, breaks even, or loses money before you increase spend.
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Ad Spend Scenario Planner
Adjust your ad spend up or down and see projected revenue, projected contribution, and impact on profit in seconds.
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LTV-Based Scaling View
Input your lifetime value to unlock allowable CAC, estimated payback period, and additional safe ad spend potential.
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Break-Even Guardrails
See exactly where your CAC needs to sit to scale safely. No more guessing acceptable acquisition costs.
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Biggest Profit Lever Analysis
The sheet compares reducing product cost, improving MER, or increasing AOV and shows which lever improves profit the most.
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Pre-Scale Stress Test
Run your numbers before increasing budget. Identify fragility before it becomes a cash flow problem.
Don’t just take our word for it
“Our campaign managers feel like part of the Remy team. We were never in any doubt, from the first call, that Webtopia would be invested partners.”
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“The team at Webtopia is always consistent and detailed. Our account is treated with great attention to detail and the team is very personally involved in our success.”
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“The team are easy to talk to and always share insights proactively… We took the leap and have definitely seen the benefits of making data-informed decisions which has been key for us. If anyone asked me for an agency recommendation, I would always say Webtopia!”
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"I genuinely wouldn't hesitate for a heartbeat to recommend them. They took so much time to really get under the skin of my brand and to understand the kind of customers that I'm really needing to target through my advertising, and the results really speak for themselves."
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“Honestly, they have just been a great partner to us. Once we started with them and they got to know us, we have been able to scale. And it's really, really exciting and fun and has made a giant impact on the business. They really are an extension of our organisation.”
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“I couldn't recommend them more. They have transformed my digital marketing and had a direct impact on increasing my revenue. They are straight talking, great value and effective. If you are a small business or a start up these are the people for you!”
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“I’ve had three agencies over the last year and the difference is like night and day… Everything is fantastic: communication, support, the team knows my needs and my business.”
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Turn your ad spend into real growth.
At Webtopia, we don’t just run ads. We build scalable growth systems designed for ambitious DTC brands. By combining performance marketing, creative strategy, and data-backed execution, we help founders scale without sacrificing profitability. Our clients see an average 6X blended ROAS every month, because great brands deserve more than short-term wins.
Book your call today and let’s build your next growth chapter together.
