PLAYBOOK
Webtopia x DataFeedWatch: Data-driven tactics to scale your ecommerce feeds for maximum profit.
Your product feed can make or break Q4 performance. This free playbook, created in partnership with DataFeedWatch, reveals how top ecommerce brands optimise, segment, and automate their feeds to scale profitably during the busiest season of the year. Learn how to turn data into profit, without drowning in spreadsheets.
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What you’ll find inside
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Strategic Feed Optimisation
Why aligning your feed with campaign goals drives higher returns than fixing errors alone.
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Margin-Based Segmentation
A practical framework to adjust bids and protect profit using margin data.
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Cross-Channel Tactics
How to tailor feeds for Google, Meta, Pinterest, and TikTok to match each platform’s role.
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AI Feed Management
What AI-driven campaigns mean for feed management in 2026, and how to stay ahead.
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Data Accuracy & Trust
Why real-time updates and accurate product data are key for conversion confidence.
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