PLAYBOOK

Webtopia x Foreplay: Creative Trends & Ad Inspiration for Q4

Ad creative can make or break a campaign, especially during peak season.In this playbook, created by Webtopia in partnership with Foreplay, we unpack the trends shaping high-performing ads, the creative elements that consistently survive testing, and how to turn inspiration into scroll-stopping, performance-driven campaigns.

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What you’ll find inside

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Creative trends that convert

From bold hooks to AI voiceovers, discover what’s working across the fastest-growing brands right now.

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Research that drives performance

Learn how to use creative research to outsmart rising ad costs and build ads that persuade, not just reach.

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Storytelling that actually sells

How UGC, lo-fi, and founder-led videos are evolving into powerful, conversion-focused storytelling tools.

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The future of brand identity

The creative shifts in storytelling and strategy to start testing now to stay ahead in 2026.

Don’t just take our word for it

“Our campaign managers feel like part of the Remy team. We were never in any doubt, from the first call, that Webtopia would be invested partners.”

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“The team at Webtopia is always consistent and detailed. Our account is treated with great attention to detail and the team is very personally involved in our success.”

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“The team are easy to talk to and always share insights proactively… We took the leap and have definitely seen the benefits of making data-informed decisions which has been key for us. If anyone asked me for an agency recommendation, I would always say Webtopia!”

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"I genuinely wouldn't hesitate for a heartbeat to recommend them. They took so much time to really get under the skin of my brand and to understand the kind of customers that I'm really needing to target through my advertising, and the results really speak for themselves."

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“Honestly, they have just been a great partner to us. Once we started with them and they got to know us, we have been able to scale. And it's really, really exciting and fun and has made a giant impact on the business. They really are an extension of our organisation.”

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“I couldn't recommend them more. They have transformed my digital marketing and had a direct impact on increasing my revenue. They are straight talking, great value and effective. If you are a small business or a start up these are the people for you!”

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“I’ve had three agencies over the last year and the difference is like night and day… Everything is fantastic: communication, support, the team knows my needs and my business.”

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Turn your ad spend into real growth.

At Webtopia, we don’t just run ads. We build scalable growth systems designed for ambitious DTC brands. By combining performance marketing, creative strategy, and data-backed execution, we help founders scale without sacrificing profitability. Our clients see an average 6X blended ROAS every month, because great brands deserve more than short-term wins.

Book your call today and let’s build your next growth chapter together.