PLAYBOOK
Webtopia x Hypefy - Win the Holiday Rush: A Creator Playbook to Squeeze the Most from the Season
Influencer marketing has become one of the most effective ways to reach shoppers during peak season. This free playbook, created in partnership with Hypefy, breaks down how ecommerce brands can work with creators strategically to drive authentic engagement, rise above the holiday noise, and turn attention into measurable sales.
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What you’ll find inside
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TikTok and Instagram algorithm updates
The latest ranking signals for December 2025 and how to build creator content that aligns with what the platforms are pushing this season.
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Scroll-stopping holiday content frameworks
The 0–3–15–30 structure, proven hook overlays, and the three-message rotation creators can use across the full Q4 window.
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AI-powered briefing and optimisation
How to use AI to brief creators, set guardrails, monitor performance, and trigger pivots without losing authenticity or speed.
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Creator roles and campaign waves
A clear system for selecting creators, plus the four-wave strategy to sustain momentum from early November through January.
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Live dashboard rules and performance triggers
The metrics that matter, completion thresholds, offer alignment checks, and when to scale, pause or pivot creators.
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Holiday checklists for every phase
Before the rush, during the peak, and after the holidays. A ready-to-use operating plan for creator-led growth.
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